Microblogging: Write Small, Think  Big

Microblogging – or the transferrence of news via small snippets of information – is done primarily on the internet, with Twitter being one of the main microblogging hubs.

Not only is it a good way to share links to stories, share personal information and aid in image management, but in building this community of “followers”, the journalists are able to moniter what audiences are getting what information.

This chapter in particular talks about why microblogging is important, how to build a community of followers and how to effectively use Twitter as a whole.